SB Drug Discovery

SB Drug Discovery is a global leader in delivering high-quality custom cell-based tools, renowned for its proven success in tackling challenging targets.

Brief

SB Drug Discovery had a very old .NET built site which was not performing for the business in terms of usability or SEO. The content was out of date and the design was tired. SB not only needed a new website but they need one quickly. PepperStreet was able to respond and deliver a fully responsive new website within an 8 week timeframe from initial scope to go-live.

Our Solution

We initially looked at both the SEO keyword research and competitor research so that SB Drug Discovery could set about writing new content which targeted the correct audiences. In conjunction with that we started to look at the UX of the website and the structure of the business, which were the most valuable servicces to SB and how to layout a lot of technical data and information.

Despite working within the established color and font constraints of Sygnature Drug Discovery’s brand guidelines, we developed a distinctive and visually engaging design. By strategically incorporating iconography and embracing a spacious layout, we successfully harmonized the company’s professional stature with a fresh aesthetic.