Sutton Village Florist are a boutique florists based out of Sutton Village Store.
Brief
Sutton Village Florist, operating without a website, identified a significant loss of potential revenue. They engaged PepperStreet to develop a robust online platform. This platform would showcase their full range of products, including flowers, gifts, and workshops, and provide customers with a seamless e-commerce experience, complete with delivery date and time scheduling.
Our Solution
Our approach to building Sutton Village Florist's online platform involved a phased strategy, designed to ensure both visibility and usability. First, we recognized the critical need for local search presence in the competitive flower market. Therefore, we partnered with Impala Digital to drive targeted SEO optimization, focusing on keywords and strategies that would elevate Sutton Village Florist's ranking within local search results. This was crucial for attracting customers in their immediate service area.
Next, acknowledging the breadth of Sutton Village Florist's offerings, we conducted a thorough UX review. This involved analyzing user journeys, identifying potential pain points, and understanding how customers would naturally navigate the site. This analysis informed a design that effectively showcased their wide range of services, including specialized areas like wedding and funeral arrangements, alongside their general online floral sales and subscription services. We aimed to create a clear and intuitive structure that would guide users effortlessly to their desired products or information.
Building upon the UX insights, we developed a visually engaging, user-friendly website. The design prioritized high-quality imagery and a clean aesthetic, reflecting the beauty of Sutton Village Florist's products. We incorporated premium plugins to enable enhanced functionality, such as customizable product add-ons (like chocolates and gift cards) and flexible delivery options (including date and time selection). This allowed customers to personalize their purchases and schedule deliveries to their exact requirements. We also integrated a robust subscription management system, enabling seamless recurring orders.
Finally, recognizing the importance of performance and accessibility, we prioritized site speed and accessibility to maximize user satisfaction. We implemented speed optimization techniques, such as image compression and code minification, to ensure fast loading times. We also adhered to accessibility guidelines, ensuring the site was usable by individuals with disabilities. This comprehensive approach guaranteed a positive and inclusive online experience for all visitors.